Like thread count, fabric quality has a lot to do with how a towel feels and wears which is why all our towels are made from 100% Egyptian Cotton. And we mean real Egyptian Cotton, not Prima or some EC derivative. The difference? Plenty. For starters, EC is grown to a longer staple length. Next, it's just softer than other cotton types. And maybe most importantly for you is that the more you use it, the better it wears and the softer it feels.